A content strategy will guide your plans for the what, where and when of content creation. Content are the reason people visiting your website, and any redesign should be conducted with a content-first approach. Even solid content ages with time, so if you haven’t touched the content on your website in a while, it is probably due for a refresh.
Identify your unique value proposition
Your website as regards php development company should answer the why and how of your firm, explaining how your services and process provide value to your clients. Your value proposition should address these things, and it should be unique from other firms in the industry so that you can differentiate yourself from your competitors. Use this as a basis for the content you create for your website. Your unique value proposition should be prominent on your website and weaved throughout your content. Making sure that your content is targeted and relevant to the people you want to reach is critical to the success of your site.
Conduct a website content audit
Before creating new content, determine what content you already have and where you see holes that need to be filled. What content needs to be re-written? What pieces of content are performing well and may not need as much work? Document all of the content you currently have and then identify what can stay, what needs to be refreshed and what needs to go. This will give you a clear picture of how much new content you need to create and where to start.
Target each of your personas
When creating website content, firms often think about what they want to say instead of what their audience wants to read. It’s essential to create content for your website with your various audiences in mind and think about what’s most important to them, since that is who your content is truly for. Buyer personas help you visually picture the type of people you are trying to reach and better understand buyer behaviour. By determining your key buyer personas, you can create personalized content that is targeted and relevant to their interests, needs and goals.